عربي

Saudi Founding Day 2024
Report

Founding Day Story

A national occasion to celebrate the anniversary of the establishment of the Kingdom of Saudi Arabia, founded three centuries ago by Imam Mohammed bin Saud, creating a political entity that achieved unity, stability, and prosperity. On this day, Diriyah became the first capital of the Saudi state.

In January 2022, a royal decree was issued by the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, designating February 22nd as a day to commemorate the foundation, symbolizing the historical, civilizational, and cultural depth of the Kingdom of Saudi Arabia.

 

About The Report

Analysis of discussions surrounding this national occasion in an attempt to understand the public's interaction with the event and explore the main trends of conversation and the type of content shared and interacted with by the public during the celebration week from February 18th to 24th.

Discussions related to this event reached 4.6 million conversations during the celebration week, the majority of which occurred on platform "X," with a 21% increase compared to the same period last year. The peak of discussions during the celebration week was on February 22nd, accounting for 43% of the total conversation and 49% of the total interaction, marking a 40% increase from the previous year.

During our analysis of topics, we found that celebrating the event and recounting the Founding Day story were among the most widely spread content, accounting for 43% of total activities. Public interaction with the event included various topics such as expressing pride in this national occasion, discussing different company offerings, promoting various events, as well as their personal choices for traditional attire for the occasion.

Many government entities participated in the event with congratulatory messages and promotional videos, with the Ministry of Education and all its entities being the most active among government entities in terms of publication, accounting for 18% of the total interaction of government entities.

Report Inculdes

  • Foundig Day Story
  • Overview of Key "Founding Day" Figures
  • Interactive Audience Analysis
  • Top Contributions
  • Content Analysis

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