We have prepared a comprehensive performance report to monitor the digital
performance of ministries for the year 2022 on their social media platforms and
websites.
In order to prepare this report, a partnership was established
between Extend | The Ad Network and the global company, Emplifi to provide the
latest tools and techniques for digital performance analysis.
Which helped us understand the behaviors and interests of citizens and
residents in the Kingdom of Saudi Arabia and how they respond to ministries'
accounts.
The State of Digital Government of the Kingdom of Saudi Arabia 2022 will help all
individuals, especially those affiliated with government entities and those interested in
changes in the digital world, to learn about the latest developments in the performance of
Saudi ministries online.
This report enhances keeping pace with changes in the
digital world and the Kingdom's quest to be the first digital pioneer by building a solid
digital infrastructure that suits the needs of its digital readiness, empowering its
workforce, and supporting its private sector in several areas.
The data in this
report were analyzed based on several factors, including performance analysis, follower
overview and quick response to them, tracking of tags used, user performance analysis, and
Saudi ministries' posts that obtained the highest interaction analysis. Also, analyze
websites by measuring their local and global ranking, users visiting behavior, and users'
participation and engagement.