State of Digital Governments
Kingdom of Saudi Arabia 2022
Considering the rapid digital changes in the Kingdom
We have prepared a comprehensive performance report to monitor the digital performance of ministries for the year
2022 on their social media platforms and websites.
In order to prepare this report, a partnership was established between Extend | The Ad Network and the global
company, Emplifi to provide the latest tools and techniques for digital performance analysis.
Which helped us understand the behaviors and interests of citizens and residents in the Kingdom of Saudi Arabia and
how they respond to ministries' accounts.
About the Report
The State of Digital Government of the Kingdom of Saudi Arabia 2022 will help all individuals, especially those affiliated with
government entities and those interested in changes in the digital world, to learn about the latest developments in the
performance of Saudi ministries online.
This report enhances keeping pace with changes in the digital world and the Kingdom's quest to be the first digital pioneer by
building a solid digital infrastructure that suits the needs of its digital readiness, empowering its workforce, and supporting its
private sector in several areas.
The data in this report were analyzed based on several factors, including performance analysis, follower overview and quick
response to them, tracking of tags used, user performance analysis, and Saudi ministries' posts that obtained the highest
interaction analysis. Also, analyze websites by measuring their local and global ranking, users visiting behavior, and users'
participation and engagement.
Report Includes
- Research methodology
- Monitoring and analyzing ministries' accounts on social media platforms
- Monitoring and analyzing ministries' public mentions
- Analyzing the audience engagement with ministries
- Ministries’ website analysis
- Comprehensive measurement of ministries' performance and ranking
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